Beyond Okay is Texas Tech’s commitment to supporting student mental health and wellbeing. My role in this ongoing project includes creating the visual identity for the project, heading the Beyond Okay social strategy for the @texastech accounts, creating promotional items, and designing posters and corresponding social posts to bring awareness to the campaign.
Let’s go beyond “I’m okay” to look at how we’re really doing – together.
Each of the six posters created for the campaign focused on a different aspect of wellbeing. Two of the posters from the campaign are featured here. Discovering wellbeing represents the feeling of a support system guiding you on your journey of self-discovery. Community of wellbeing showcases a diverse market scene with dozens of different folks, representing how communal spaces can bring connection.
This poster series received a gold ADDY award in 2021 at the local level and advanced to the regional competition.
The main logo and name for the campaign were ideated on and went through rounds of revisions. Landing on “Beyond Okay” symbolized that Texas Tech was making a commitment to go beyond “I’m okay”. When asked the question “How are you?”, the response “I’m okay” was found to have been used frequently by students, staff, and faculty that have gone on their own mental health journeys. Addressing the stigma head-on by letting folks know that it’s okay to not be okay through the name of the campaign was a powerful sentiment from the university toward its dedication to mental health resources.
The final iteration of the logo featured a box with the name of the initiative playfully placed inside. A modification of Helvetica was chosen as the typeface to complement other university materials, and a geometric red background was chosen to symbolize the puzzle-like aspect of one’s mental health journey. The hashtag #BeyondOkay was established to promote the campaign, too.
Giveaway items, like the keychains above, were handed out during awareness events to remind students to keep their wellbeing at the top of their minds. The back of each keychain featured a QR code to the Beyond Okay website with mental health resources.
Ashrose Creative 