Republic Square is an urban park in the heart of downtown Austin. After its redesign in the late 2010’s, it became a staple of downtown living and became an active place featuring community-oriented programming.
Republic Square, although established as an original Austin park in the 1840’s, did not have a strong brand presence. I was lead on creating a branding guide for the park that could be easily used by all teams and would truly solidify who Republic Square was and how we look, feel, and speak.
In 2022, there was a one-month exploration process for sorting through existing brand strategies and conducting research to develop a brand deck for workshopping. Four meetings with staff and one meeting with the Downtown Austin Alliance’s Marketing & Communications committee were conducted to workshop the pitch to come to a finalized branding document.
This branding project culminated in a series of graphics that wrapped around Republic Square’s lawn during its lawn refresh in 2022. All of the guiding principles of the park were illustrated in a cohesive way to showcase that Republic Square is an inclusive people-centered place focused on uplifting its Mexican-American roots.
Additional projects in the park continue to bring life and personality into the space. In the spring of 2023, dog waste stations were installed throughout the park to encourage dog sterwardship and to bring more artwork into the space. Details like showcasing different family types on the leash signage continue to focus on bringing inclusivity to the forefront of everything the park does.
Ashrose Creative 